21 Basic SEO Tips for Blogging Beginners
21 Basic SEO Tips for Blogging Beginners
What is SEO and why is it so important? SEO stands for Search Engine Optimisation and is very important to help your page or post rank on page 1 of Google. As a beginner you need to know the 21 basic SEO tips for blogging beginners so that you can avoid frustration that comes from you post or page not getting ranked in Google and other search engines.
Research tell us that more than 70 per cent of the users only view page 1 of google while searching for something. Thus it becomes very important for you to rank on page 1, if you want to see any organic traffic (traffic that does not come from a paid source) come to you site.
The most important ingredient to successful SEO is Keyword Research.
You need Keyword research for 2 reasons.
First to check the number of Searches for the said Keyword or Keyword phrase. Searches means how many times on an average are people looking up the particular Keyword or phrase in search engines. Higher the number of searches the better.
Second to check for competition. While you want to look for a Keyword with higher searches it is very important that the competition is as low as possible. Competition should ideally be less than 50, especially if you are starting out. This will help you rank higher in the search engines. The competition of 50 simply means the number of competing sites for the said Keyword.
Apart from finding the right balance between the Search and Competition for Keyword you plan to use, there are a few more things you need to keep in mind as a blogging beginner to help you in having a successful SEO strategy.
Below is a list of important ingredients that go into making a successful SEO page or post for you website. No one knows all the algorithms Google uses to rank your page or post however there are a few do’s and don’ts that have to be kept in mind, so that you are ranked well and not negatively by the search engines.
1. Solid Domain name with low competition and high traffic Keyword.
2. Keyword or keyword phrase should appear in the URL of the post or page.
3. Keyword or keyword phrase should appear in the Title. This is important for the SERPS to know that the post and it’s content actually relate to each other.
4. Add featured image. Image should be above the fold.
5. Put the Keyword / Keyword Phrase in the Alt tag of the images. Once again, this tells the SERPS that the image is related to the content of the post or page. SERPS are programs that analyse your content and are not capable of understanding a picture. Your alt tag will tell the SERPS what the picture contains and it helps if it is related to your post or page.
6. Place at least one outbound link (opening another website) in a new tab. This website should be of related niche or industry, giving relevance to your site and content.
7. Make the Keyword / Keyword phrase appear in the first paragraph of the copy.
8. Keyword / Keyword phrase should appear in the Meta description. Make the Meta description appealing.
9. Make your copy at least 1500 words. Research has shown that posts with 1500 words or more have ranked better than those lesser. In any case the post should not be less than 500 words as google will otherwise think that you do not have enough knowledge and this may hamper your ranking.
10. Place internal links. This is very important!
Google may not consider you site as an authority site if you don’t refer your readers to articles within your own site. Also, internal links will reduce bounce rate which is important to rank better.
11. It is important to build engagement. So write engaging content and encourage your readers to comment or rate your article. Remember that comments also add to the number of words in your article.
12. Have social share buttons for your readers to share it on social media platforms to increase your reach. Not only that, you can also share your article on the different social media platforms to increase readership and create more engagement with your site.
13. Make titles and sub-titles appealing. However sub-titles should be related to the KW and the article.
14. Check your grammar. Google will rank you negatively if there are grammatical errors. If you are not a native English speaker you can make use of grammar checking tool like Grammarly.
15. Give credit to research sources or pictures used. Pictures used should be free for commercial use. If not this could also give you negative ratings in search engines. This will impact you badly if your website is for commercial purpose.
16. Check that all your links work. This is also very important as Google will rank you negatively for broken links. Here the 301 redirect plugin comes in very handy. Once you have many page and posts it is not possible to check each of them daily. Another alternative is to use Pretty Link Lite which is also a free tool to shorten your URL’s but at the same time also helps in the 301 re-direct for broken links.
17. Make sure your posts are in the right category. Fill in some tags as well.
18. Use proper H tags for Headings and Sub-headings. H1 for the main heading. H2 and H3 for the sub-headings.
19. Optimise your webpage for it to load faster! Slower load speed will affect your site ranking badly. You have plugins to help you with this. E.g. EWWW Image optimiser, Lazy Toad, etc.
20. Frequently add content to your website. This will tell Google that you are an authority in your niche. This will help to rank better and increase traffic to your site.
21. Once you have written your post or page, submit XML site map on Google Webmaster and Bing. Fetch as Google on Google Webmaster tools will help your article to rank faster.
Every time I write an article I refer to this page for tips in successful SEO to make sure that I do not make any errors. It is not easy to remember all of them so I would suggest you bookmark this page or add to favourites for easy reference anytime you want.
If you liked this article do leave a comment below and tell me what you think about it.