How To Use Images On A Website Or Blog
How To Use Images On A Website Or Blog
“A picture is worth a thousand words.” That is why most bloggers and content writers prefer to use pictures in their post or pages. However, there are a few things to be kept in mind. How you use images on your website or blog can determine the success of your website or the lack of it.
8 things to be kept in mind when using images on a website or blog.
1. Image must match the content
This is one of the most important aspects of the image. An image is meant to bring out the meaning of your content in a vivid manner. An image that does not match the content will just be taking up space or even put off the visitor. Images are supposed to engage the reader and make his or her reading experience even better. Make sure there is an image that accompanies the title so as to clearly project the purpose of the article.
2. Image should be free of restrictions
Legally use images for your website to avoid getting penalised by the SERPS. Images should be free for re-use. If you are planning to modify, that again needs to be checked as all images do not permit modification. If you have a website for commercial purposes then your downloaded images should be free for commercial use as well. Not using the right image can hamper your ranking and hence SEO.
Please check the link for an article by my buddy Robert aka boomergp08 from Wealthy Affiliate on How To Select Free, No Attribution & Creative Commons Zero (CC0) images.
3. Choose the right file Name for the image
This is also important from the point of view of SEO. Rather than having a generic coded file name like imageOJYOD2BP, save your image with the keyword of your page or post. You want Google to know what exactly your image is all about without even looking at the image.
4. Reduce image size for better load time
Since image sizes are huge compared to the text on your website, it is very important to optimise the image size. Load times play a very important part in SEO and slower load times will definitely hurt your ranking. Over a period of time images used in every page or post will take up huge space and impact load times.
For this I would recommend using TinyPng.com to optimize your images and reduce the size and load times. Please check this link to a video tutorial from another WA member Welshy on how to Easily Compress images before inserting into website.
5. Image Caption
Caption is the text that accompanies the image usually below the image as a description of the image. According to a study by Kissmetrics “Captions under images are read on an average of 300% more than the body copy itself.” Not using them or using them incorrectly means a losing out on an opportunity to engage your reader.
Although it is not necessary to add a caption to every image, it should be used where necessary to improve your visitor experience.
6. Image Alt text
In situations where the image is not visible to the reader, for whatever reason, the alt text ensures that no information is lost.
There is one other reason – Alt text are also important from the point of view of SEO. Make sure your keywords are part of the alt text.
7. Image Alignment
Images should not be aligned to the left as it breaks the reading alignment for the reader and hence can be an inconvenience. Images are usually aligned to the right so that the left reading alignment of the text is not broken for your visitors.
8. Don’t stuff images
Like I said earlier “Don’t add images just for the sake of it.” Images should be relevant and added to supplement the context of the article or para. Keep it effective by adding only a few pictures in strategic places to increase engagement and for the visitor to continue reading. Too many images may distract the user from the purpose of the article, and you don’t want that to happen.
Check the link for image resources that you can use:
Please leave a comment or question and tell me what you liked or would like to know further.